Chapter 19 and Appendix B
Twelve reusable SAFE prompts
SAFE is the brief-writing method used throughout the book. It improves the brief. It does not certify the answer, which is why every prompt comes with its own review focus.
- SSet the scene
Task, audience, sources and what is still unknown.
- AAsk
One defined task with a testable outcome.
- FFormat
An output that is easy to inspect and check.
- EExclude
No invented facts, limits or approvals.
Buyers copy each prompt with one click, ready to adapt with approved information.

